Coke reward points expire

Coca-Cola drinkers like me with the promise of lots of free merchandise and services?
So I started shaking them down in the hallways.
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Full report - "Interactive Food Beverage Marketing" (PDF).

This represented the maximum rate at which points could be accrued without the use of bonus points and similar promotions.
Well, there was a time more than a few years ago now when I was addicted to Coke Rewards.
Single-use codes like those found on Coke products contained a mix of letters and numbers.